Even more SEO: Who You Know

“It’s not who you know, it’s who knows you”.

I heard this quote years ago from one of the first people I had ever gotten advice from in the television world. He worked at Fox 13 in Tampa Bay. I had won a contest to be a Weather Kid at the channel for a day when I was only 8-years-old.  I had already wanted to be a reporter, but that day only confirmed my love for the field even at that age.

“It’s not who you know, it is who knows you.”

This quote matters more in the television fields than you could argue in most other fields. One of my roommates wants to be a nurse. For her to get a great job, it is only necessary for her to go through the motions of getting her degree. This is not to say this is easy at all. Only 100 people out of a thousand made it into her program, and the schooling means hours and hours of studying and reading and clinical hours. But knowing professional nurses at awesome hospitals doesn’t help her out like knowing reporters at awesome stations helps me out.

But the quote “It’s not who you know, it’s who knows you” is important because the professional needs to know WHO YOU ARE. You have to put in the effort to make yourself known. Every time I have met a reporter at any station, I have followed up with an email and tried to keep in touch. You never know when that person will be able to help you get a job or internship, or even just give you help hints or advice.

Anytime someone has visited WUFT to speak to all of the student reporters, I have made sure to send them an email right after. Even though that person may have spoken to 100 WUFT students, only the few that followed up will be remembered.

Make sure they remember you.


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